Monday, January 12, 2015


In this assignment, we travelled from Kuala Lumpur to Johor to visit two optometrists. We were required to do a comparative analysis of two similar businesses in different geographical locations.

These were the two businesses we chose, the first one is Mi-Wah Superior Optical Centre in Kuala Lumpur:


This one below is Teo Optometry in Pontian, Johor.



After an interview and extensive research, we carried out our presentation and prepared a report.







Report and DVD Softcopy Submission:





REFLECTION


This assignment was very interesting as we were required to go outside Klang Valley to interview business owner. I have never done such interviews before, especially one outside of Kalng Valley. As it was easier to interview someone we knew, our group ended up in Pontian, Johor. It was a long drive there but we finally got things done in a day.

Our group had to gear up for the interview. Our preparation included the interview questions and the tasks to be done at the business location such as video footages and photos. We had to learn the right way to interview and also communicate effectively with the business owner.

We also learnt a lot about spectacles, for instance the process of making one and also recent developments in the optical line. Besides that,  we gained some knowledge on businesses strategies from both owners, and saw the different between businesses in different locations.

Lastly, we had to select the suitable information and produce a report in the correct format. We tried our best to present our findings in an understandable manner.

In a nutshell, I found this assignment very interesting as it prompted us to explore things we never did before.

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